The agency will now look after the digital media mandate for the division.
WATConsult, the digital and social media agency from Dentsu Aegis Network India, announced its association with Tata Motors' Passenger Vehicle (PV) business. The agency will now look after the digital media mandate for the division. The agency is alredy working on strengthening the brand’s social media presence across various platforms and is also taking care of the ORM(Online Reputation Management) duties.
Rajiv Dingra, founder and CEO, WATConsult says “With automobile industry gearing to become one of the largest industries in the nearing future and Tata Motors being in talks for its products, we are excited to help the brand in syncing its synergies and create a mark in the best possible way.”
Vivek Srivatsa, head – Marketing, Passenger Vehicle Business Unit – TATA Motors, says “We are delighted to associate with WATConsult for our digital and social media mandate of the passenger vehicle division. With our robust PV strategy in place, there are lots in store for the brand in coming months. Additionally, with WATConsults’ expertise in this field, we are confident that they will up the ante and bring valuable contribution to our digital and social presence across platforms.”