afaqs! news bureau
Digital

DAN becomes the First global agency group to be an official Facebook Marketing Partner (Ad-Tech)

Here's what you need to know about the badging.

Dentsu Aegis Network India has announced that it is now an official Facebook Marketing Partner (ad-tech). It is the first global agency network to receive a badge for ad-tech through its flagship platform - Dentsu Aegis Network (DAN) Data Labs, developed out of India.

Facebook Marketing Partners are companies that have clearly demonstrated unique capabilities that help marketers scale and achieve efficiency with Facebook marketing and must also have demonstrated expertise and specialisation.

DAN becomes the First global agency group to be an official Facebook Marketing Partner (Ad-Tech)

Ashish Bhasin

DAN becomes the First global agency group to be an official Facebook Marketing Partner (Ad-Tech)

Gautam Mehra

Ashish Bhasin, chairman and CEO - South Asia, Dentsu Aegis Network says, "Aligned with our global vision of being a 100 per cent digitally-led business, DAN Data Labs is just the kind of innovation that drives our growth towards that mission. Led by Gautam Mehra, chief data officer - South Asia, Dentsu Aegis Network, the data sciences team has had a good record of driving innovation in digital marketing by bringing to the forefront new technologies to transform the way we do business today, not only in India, but in several other countries around the globe.

Gautam Mehra, adds, "This is the first time that a global agency network has got badged by Facebook. There are a set of partners on the ad-tech space and not agencies, per se. Even though we have built APIs (Application Programming Interface) in the past, this takes us to a new product development standpoint. Right now, we are dedicated to creating products that are scalable across the globe.

"Our Tools have been proven to provide 30-40 per cent greater ROI than manual optimisation. The DAN Data Lab suite, along with DAN teams, have delivered between 30 to 45 per cent efficiencies in multiple markets. This gives us a competitive advantage over other agencies," Mehra explains.

DAN Data Labs is a globally scaled platform built by the Data Sciences Division of Dentsu Aegis Network India. It includes a suite of sophisticated products that deliver audience insights, the ability to activate across platforms and performance optimisation towards various goals - all of this in on a single system that is designed by Digital Marketers for Digital Marketers.