afaqs! news bureau
Digital

Famous Innovations wins Monster.com’s creative mandate

The brand will be anchored in the agency’s Delhi office.

Following a multi-agency pitch, Famous Innovations has won the mandate for Monster, a leading online career and recruitment resource offering job seekers and employers solutions to find better, faster. The mandate includes complete brand strategy and creative for India, APAC and Gulf markets.

Raj Kamble, Founder and CCO, Famous Innovations, said, "Monster.com is a dream brand to work with and we are so glad to have won it after a very competitive pitch. I worked on the brand many years ago at BBDO New York and am now looking forward to the journey here. In a country of 1.2 billion people and a majority young workforce, the jobs conversation is going to get more important than ever. Can’t wait!”

Mr. Abhijeet Mukherjee, CEO, Monster.com, APAC & Gulf said, "The affinity of job seekers towards technology and evolution in how and where they spend their time has impacted the way talent is acquired in the last few years. I congratulate Famous Innovations and look forward to collaborating with them to achieve our business objectives and demonstrate our proposition of Find Better, Faster.”

Anshul Punhani, Chief Marketing Officer, Monster.com, APAC & Gulf added, “Famous Innovations has an impressive track record of developing some highly effective and creative campaigns for some of the leading brands. We felt that Famous had a good pulse of the diverse evolving workforce we're speaking to and that led us to believe in them.”