The brand new subscription service starts from March 20, 2019.
‘Hotstar VIP’ by Hotstar is a subscription that offers audiences the content at just INR 365 per year. The new subscription plan gives audiences the choice to watch exclusive new content under the Hotstar Specials label, Star network serials before television at 6 a.m., and live sports, including VIVO IPL, ICC Cricket World Cup, Premier League etc.
Speaking on the launch, Varun Narang, Chief Product Officer, Hotstar, said, “It is our endeavour at Hotstar to delight customers with content that they resonate with, at the same time give them the power of choice at an affordable cost. Hotstar VIP is aimed at providing users accessibility – be it with the introductory price or the ability to watch exclusive new shows in multiple regional languages. It is a value proposition built with the Indian audience at the heart of it.”
The OTT platform also allows customers to have a ‘pay by cash’ option. This is being done as a test initially, where users can subscribe to enjoy the Hotstar VIP benefits immediately with cash to be collected from their doorstep in the next 48-72 hours.