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After YouTube show's success, Samay Raina to launch "India's Got Latent" app

The app will have India's Got Latent episodes and more shows on genres like poetry, rap, etc.

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afaqs! news bureau
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Samay Raina x IGL

Samay Raina x IGL

Standup comedian Samay Raina has launched a new app called "India's Got Latent", named after his popular YouTube show. He aims to eventually make the app like an OTT platform. 

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The app will have India's Got Latent episodes and more shows on genres like poetry, rap, etc. It has created a poetry show 'India's Kavya Samrat' with Tape a Tale. 

First look of the app
First look of the app

 The Comicstaan 2 winner has announced the launch of a new app aimed at presenting content in a raw and unfiltered format. As part of the app's offerings, he revealed plans for a unique rap show featuring Delhi-based hip-hop duo Seedhe Maut and YouTuber Rohan Cariappa, known for his critiques of the hip-hop scene.

This initiative follows the controversy surrounding MTV Hustle, which involved Rohan Cariappa, leading to the announcement of the app and the show. Additionally, the comedian plans to expand the platform's repertoire with various formats of reality shows, bringing fresh and unconventional content to audiences.


India's Got Latent is a parody of the popular reality TV show India's Got Talent. It is inspired by Kill Tony (a show hosted by American comedian Tony Hinchcliffe), but the show has a unique scoring format: contestants showcase their talents before a panel of judges and rate their performance out of 10. If their self-rating matches the judges’ average score, they win the entire ticket revenue from that episode.

Samay Raina has 67 lakh subscribers on his YouTube channel. Many on social media have lauded this move as an answer to YouTube's revenue-sharing model.  

India's Got Latent has released 12 episodes so far. Some episodes are available exclusively for members who have taken their YouTube subscription, which costs Rs 59 per month. Raina has hosted guests such as Siddhant Chaturvedi, Badshah, Poonam Pandey, Rakhi Sawant, Vipul Goyal, and other content creators and comedians on the show.

Raina's decision not to censor content and to follow brand guidelines on the app can keep brands away. Given its YouTube show’s immense popularity, brands are capitalising on the buzz by sponsoring the show. POP UPI, a fintech startup, and used-car retail platform Spinny have sponsored episodes. However, Raina, who is renowned for his edgy and dark humour, occasionally uses strong language, which can be a cause for concern for some brands.

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