afaqs! news bureau

Chimp&z Inc acquires Yellophant Digital to venture into AI-led marketing

As part of the acquisition, Yellophant Digital has rebranded to 'Yellophant', becoming an integral part of Chimp&z Inc's portfolio.

Mumbai-based ROI-focused agency Yellophant Digital, started by Preksha Sheth, Angad Singh Manchanda, and Lavinn Rajpal in 2020 to cater to startups and SMEs, has officially been acquired by the independent global advertising agency Chimp&z Inc.

As a way forward, Preksha Sheth has exited the agency’s management, giving Chimp&z Inc a hold of the company. This acquisition marks a milestone in Yellophant's young journey, and Chimp&z Inc aims to expand its service offerings to MSME brands, startups, and emerging brands in the Indian ecosystem with this venture. Yellophant Digital is eager to introduce its new team and rebrand as ‘Yellophant’, bringing fresh AI-driven affordable solutions for young brands in the Indian subcontinent.

Chimp&z Inc and Yellophant aim to lead AI-integrated marketing solutions to efficiently cater to budgeted clients. These solutions encompass artificial intelligence, data tracking on social media, content creation using generative AI, films, corporate AVs, and animated short videos, which will help marketers find a niche and top-quality design language. These solutions help improve efficiency and error reduction, provide easier customization, and increase campaign ROI for better results.

With its operations continuing from its Mumbai headquarters, Yellophant’s team of over 20 professionals will now work with the employees of Chimp&z Inc thus strengthening their global deliveries. Yellophant's success in collaborations with brands such as Tata Starbucks, Siyaram’s, Complan Nutrigro, Cadini, Klenvor, Kiddoze, Oxemberg, Edmingle, 1Rivet, CarBoli, mySmilist, Beleaf Organics, Mezaya, ExpertMFD, and others showcases a compelling fusion of experience and innovation in their collective journey.

Commenting on the recent acquisition, co-founders Angad Singh Manchanda and Lavinn Rajpal commented, “With this acquisition, we aim to remodel Yellophant into a future-proof agency with new-age digital solutions. Our commitment to innovation propels Chimp&z Inc’s global network to new heights. This growth will help us accommodate the new developments in the industry. Marketing is soon going to be about how smart your channels are rather than how many channels you use for marketing, this change is going to be led by artificial intelligence, and with this venture, we aim to do that by delivering cutting-edge digital solutions to our clients.”

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