afaqs! news bureau

Digitas India announces strategic partnership with MoEngage

This collaboration will empower brands to maximize the ROI from their customer engagement initiatives.

Digitas India, which is part of Publicis Groupe India, announced a strategic partnership with MoEngage, an insights-led customer engagement platform.

This collaboration will empower brands to maximise the return on investment (ROI) from their customer engagement initiatives. Digitas India will now be a part of the MoEngage Catalyst Partner programme which helps brands scale at speed.

“While brands and marketers continue investing in enhancing customer engagement, we recognise that, very often, these large investments are difficult to justify. We believe that the best ROI is possible with the right platform technology and the right depth of expertise. With MoEngage’s robust platform and our extensive martech experience, we are confident of unlocking higher customer value and driving greater return on clients’ investments,” said Sonia Khurana, COO, Digitas India.

"MoEngage is thrilled to collaborate with Digitas India to empower brands with AI-driven customer engagement insights and solutions," said Sanjay Kupae, head - alliances and partnerships, MoEngage.

"Together, we're committed to helping brands unlock the full potential of their engagement efforts, driving growth, and fostering long-lasting relationships,” he added.

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