Through this campaign, the brand aims to inspire consumers to opt for healthier alternatives to lead a holistic and wholesome life.
Marico’s flagship gourmet brand, Saffola FITTIFY, announced the enigmatic Bollywood actress Janhvi Kapoor as the new face of the brand for their healthy Peanut Butters and The Perfekt Gummies with the latest ‘Health Ko Rakho FIT-FIT-FITTIFY’ campaign. Through this campaign, the brand aims to inspire consumers to opt for healthier alternatives to lead a holistic and wholesome life. Furthermore, Janhvi will be an integral voice for FITTIFY’s vision to connect with a larger audience base and encourage more people to maintain a healthy lifestyle.
The digital campaign film showcases Janhvi Kapoor grooving to the tune of ‘FIT-FIT-FITTIFY and shares that the Saffola FITTIFY Peanut Butter is the secret to her healthy cravings. She demonstrates how the product is power packed with the goodness of high protein and high fibre in a tasty & delicious way. Furthermore, it has no trans-fat, and is available in seven delicious variants, thereby compelling the audience - Ab Health Ko Rakho FIT-FIT-FITTIFY!
On the launch of the campaign, Sanjay Mishra, COO-India & CEO - New Business, Marico India said, “We are delighted to welcome Janhvi Kapoor to the Saffola FITTIFY family. Being an advocate of fitness and healthy lifestyle, Janhvi perfectly resonates with FITTIFY’s core values and ambition to fortify a sustainable and accessible nutrition journey for consumers. Together, we are optimistic to ignite a revolution of health consciousness for a better, stronger, healthier tomorrow!”
Sharing her thoughts on the announcement, brand ambassador Janhvi Kapoor said, “I am ecstatic to embark on this new journey with Saffola FITTIFY to encourage everyone to prioritize fitness and nutrition. Being a fitness enthusiast and a true foodie, both trust and taste are very important for me. Saffola is a brand which is trusted by millions of Indians & I love that Saffola FITTIFY Peanut Butters & Saffola FITTIFY The Perfekt Gummies offer an array of products that are enriched with nutritional ingredients which also taste great. Through this association, I look forward to inspiring more people to lead a healthier lifestyle.”