Starting July 15, YouTube to stop ad revenue on low-quality, aI-led videos

YouTube will roll out a new monetisation policy starting July 15, 2025, targeting channels that upload mass-produced, repetitive, or low-quality videos. The platform has updated its YouTube Partner Programme (YPP) rules to flag such content and stop it from earning ad revenue, according to a statement published on its official support page.

The move is part of YouTube’s efforts to maintain content quality and discourage practices that prioritise quantity over originality. Channels affected by the changes will need to focus on creating unique and engaging content to remain eligible for monetisation.

To qualify, a channel must have at least 1,000 subscribers and either 4,000 valid public watch hours in the past 12 months or 10 million valid public Shorts views in the last 90 days.

YouTube has detailed the types of content it will exclude from monetisation under its updated policy. The platform states that content reused from other sources must undergo significant transformation to qualify as original.

Additionally, repetitive videos will need to offer value beyond driving views, such as being entertaining or educational. The revised guidelines are also expected to affect clickbait-heavy uploads, templated formats, and AI-generated content—particularly videos with synthetic voices or minimal edits of existing creators’ work.

YouTube’s updated monetisation policy does not outline specific penalties for creators who violate the new rules. The platform has yet to clarify whether actions such as suspensions, strikes, or demonetisation will apply under the revised guidelines.

The changes are aimed at tackling emerging content trends and tactics that YouTube considers inauthentic. While the company has not confirmed if AI-generated videos will be directly affected, the update signals tighter scrutiny of such formats.