Eventful June bought in well conceptualised and targeted marketing campaigns which tried exploring all doors to reach the audience better. Brands associated their advertisements with innovative approaches and fresh ideas to ensure good engagement on it. Marketers utilized viral meme content, humorous links to pop culture events, concurrent issues making rounds in their ads, thus ensuring relevancy with customers.
Ads these days are highly inspired from regular issues affecting people in general. Digital ads in the technological era are dependent on audience preferences and interests which are available through online surveys and insights.
Brands and business have kept a close watch on the behavioural pattern of their ad viewers thereby recording the buying behaviour. The frequencies and intensity of customer involvement in ad is directly proportional to the conversions & success. This is a main reason why understanding the market is essential before advertising.
June saw fresh marketing concepts which promoted important social messages, challenged outdated and regressive ideas, broke rules and helped people love themselves. Certain ads influenced people and were most loved due to different reasons which we have enlisted here.
• Only advertisements launched on YouTube in June 2019 are considered.
• The list does not include ads (about the video content) by other content provider platforms like Netflix India, Amazon Prime Video and Hotstar.
• The overall audience sentiment that is mentioned below each advertisement is based on the number of views, likes, dislikes, watch time, and comments.
• All ads are as per the tracking is done through Vidooly's advertisement search engine.
• All the stats here are updated on July 1, 2019.
Listed below are the top 10 ads by Indian brands on YouTube for June 2019:
1. Mi Smart LED TV sabki sunega
Xiaomi India played a smart move with this smart TV ad which featured two of the popular Indian sitcom stars. The ad content is about the old notion that men often forget dates. There is a child in the ad who commands songs on the Mi TV by understanding the moods of his parents as the ad unfolds.
The 45-second advertisement gives out a straight message to its viewers. It is understood that the smart television by Xiaomi functions quick, remembers dates, updates weather forecasts and plays music. Everything on voice command thus the #SayitSeeit.
This simple ad received over 132 million+ views for its presentation and information based script.
2. OPPO Billion Beats CWC 19
The three-minute ad is all about promoting the Cricket World Cup which commenced on May 30 and went on for the whole month of June. The song 'Jeet pe apna haq hai' was launched in the ad and Oppo India promoted its Reno series at the end of the ad. The mobile phone series promoted has 10X hybrid zoom as an important feature and goes with the punch line “Further your vision”.
The ad compares the era of Kapil Dev in cricket to Virat Kohli’s team now and then assures viewers with the musical that winning is the right of Indians, thereby, giving a boost to the Indian cricket team and its supporters. 34 million+ views and 105,665 likes on the ad is evidence of how big a Cricket loving country we have and the elevated spirits of the Indians on the ad.
3. Discover Awesome Surprises in Flawsome Relationships with Raj and Sanya #AaoMaggiBanaayein
The 58-seconds advertisement features Bollywood fame Rajkumar Rao and Sanya Malhotra who are planning a road trip together. This ad promotes the Atta Maggi variety which now comes with a new taste.
The concept of ad shows how Sanya who is a bad singer is surprised by the taste of atta Maggi that doesn’t seem like anything wheat until he tells her. Later Rajkumar lets her know the flaw in her singing by getting a CD on road trip songs which she takes sportingly and sings on awfully to make the ad just more comical.
The ad has 29 million+ views and viewers seem to watch it for the slight fun moments in relationships depicted here and the flawsome idea shown by two loved stars.
4. Ford SUVs #DiscoverMoreInYou - The 'Bigger' Person
This 51-second ad by Ford India gives out a beautiful message on discovering more within oneself. The concept is based on two young men on a road trip who face uncertain situation where another group rash drives past them. Often such situations on Indian roads lead towards outrages, taking violent revenge and fights to prove each other. The ad sees the men take a mature decision of staying calm and letting go of the issue by being the ‘Bigger’ person.
The ad that shows a personal discovery and gives family feeling while driving a Ford SUV car got 28,751,944 views.
5. Ford SUVs #DiscoverMoreInYou - Helping Hand
The Ford India ad is of 44-seconds duration and shows a father driving a Ford Suv with his son in the back seat. They encounter traffic and realise an accident where the son questions if no one is helping the wounded man what will happen if they face the same fate.
In order to give the right answer to his son, the man goes ahead and helps the wounded. It gives out the message of not just driving safe but helping people in need as essential self-discovery. This heart-warming ad received 28,615,242 views.
6. Axe #MakeYourOwnRules
The 3-minute video by Axe India features Ayushmann Khurrana Ft Naezy the baa! - the popular rap singer. Indian footballer Sunil Chettri, Dancer Dharmesh Yelande, Youtube sensation BeYouNick and actor Shashank Arora are also seen in it.
The ad focuses on how society makes up rules for “real men” that shatters dream, demotivates people and disturbs them mentally many times.
The personalities here are seen dancing, acting and grooving to song “tere life, tere rules #abteribaari” sung by Ayushmann and Naezy.
It gives out the message of being strong and fighting defined rules in order to discover talents within and listening to our own hearts. The ad has received 28,037,061 views and 91,977 likes where it lets men know that they don’t always have to be stable with a job or be less sensitive in order to become a real man.
7. Netflix now screening on OnePlus
The OnePlus India ad features clips from popular Netflix series and gives out straight message on the features of the OnePlus phone which enhances Netflix watching experience.
The phone has QHD+ display which gives cinematic feels along with dual stereo speakers powered by Dolby Atmos. The ad tells viewers that watching Netflix on the phone makes it looks brighter, crystal clear and detailed.
It has received over 26,440,232 views. It has tapped the new markets by featuring Netflix that is a part of the pop culture rising in the country. The ad campaign is one innovative and smart move by OnePlus India.
8. Dive Into The Vacation Mood
The simple 28-seconds video by KOOVS is focusing on promoting its flat 50 per cent off sale. It shows models flaunting summer styles by the pool side, tropical designs, prints that are stylish and fresh. They promote being real, being free and wearing Tie-Dye prints, strips on vacations to enjoy best moments in life happily.
The offer by KOOVS is targeted on the young audiences who would shop the fresh designs and would even be on vacation mode. It has received 22,944,553 views and will surely get good conversions from it.
9. Ford SUVs #DiscoverMoreInYou
The 60-second ad by Ford India is brilliant in its script and definitely gives out the right message to its viewers. The video shows a young unmarried daughter who is driving a Ford SUV with her parents in it for a vacation spot and dares to confess about a bold decision she has taken for herself.
She is seen telling them about adopting a child as a single mother and the stigma that revolves around this is no new to the Indians. The father asks her to stop the vehicle mid-way leaving her confused just to return with a baby seat for better safety of babies in car. The trip made her father discover a new self and accept her decisions. With over 22,693,399 views on it, the ad is a true winner.
10. Khayal Rakhenge Khush Rakhenge Lloyd ULED TV
The My Lloyd launched the ad featuring the most loved and popular couple of Bollywood, Deepika Padukone and Ranveer Singh.
It shows anxious Ranveer looking away from their new Lloyd ULED TV while Indian cricket team bats, when Deepika does the local commentary for him. The scene is followed by a short conversation between both where they are seen winning the others hearts by taking care of the small requirements in relationship. The 60 second-video ad has received 22,400,934 views and good engagement on it.
(The author is co-founder and CEO at Vidooly, a YouTube audience development and analytics firm.)