YouTube responds to creator concerns over monetisation changes

YouTube’s updated monetisation rules take effect today, July 15, 2025, under its YouTube Partner Program (YPP). The platform said the changes are designed to limit monetisation of mass-produced or repetitive content, including AI-generated videos or reused clips, while continuing to support creators who bring original value to their content.

Wow but has there been some confusion around the minor YouTube Partner Program update coming July 15, 2025

Let’s answer some of your most frequent creator monetization questions and clear this up!

👉 https://t.co/DPUwpSfOT1 pic.twitter.com/BJZH08cqH9

— YouTube Liaison (@YouTubeInsider) July 11, 2025

Rene Ritchie, head of editorial and creator liaison, posted a video on X to address the concerns saying, “If you’re seeing posts about a July 2025 update to the YouTube Partner Program monetisation policies and you’re concerned it’ll affect your reaction or clips or other type of channel. This is a minor update to YouTube’s long-standing YPP policies to help better identify when content is mass-produced or repetitive.”

YouTube clarified that the updated rules are not aimed at reaction videos or clip-based content in general. However, creators sharing such content will need to add meaningful value through original commentary or unique context to qualify for monetisation.

Creators who use AI-generated videos, text-to-speech audio, or unedited existing clips could face demonetisation under YouTube’s new rules. The update targets channels prioritising quantity over originality. Tutorials and vlogs that rely on stock visuals or generic voiceovers may also fall under the revised policy.

Amid growing concerns from creators, YouTube has shared more details about its July 15, 2025 monetisation update. The changes aim to help the platform identify and restrict “inauthentic” content, which it defines as mass-produced or overly repetitive material with minimal creative effort from the uploader.

The basic requirements to qualify for the YouTube Partner Program remain unchanged. To be eligible, creators must either have 1,000 subscribers along with 4,000 hours of valid public watch time over the past year, or accumulate 10 million valid Shorts views within the last 90 days. While YouTube continues to allow reaction and compilation channels, these creators must now prove that their content is original to keep earning revenue.