Eight out of ten ads are from mobile manufactures.
The year 2019 just got started and almost every top smartphone brand in India showcased their new product offerings to audiences. In February's Top 10 Most-Watched Indian Ads on YouTube, eight ads are from mobile manufactures. From Samsung's Galaxy S10 to OPPO's F11 Pro and OPPO K1 smartphones, here are the top 10 ads of February.
NOTE - All the stats here were updated on March 3rd, 2019.
• Only advertisements launched in February of 2019 are considered.
• The list does not include ads (about the video content) by other content provider platforms such as Netflix India, Amazon Prime Video and Hotstar.
• The overall audience sentiment mentioned below each advertisement is based on the number of views, likes, dislikes, watch time, and comments.
1. Galaxy S10 Official TVC: The Next Generation Galaxy
This is one of the most anticipated flagship smartphones launched by Samsung this year. The handset features an Ultrasonic Fingerprint reader, a 5 Pro-grade camera set up, Cinematic Infinity Display, triple rear camera setup, and Wireless Powersharing. The advertisement showcases all the features mentioned generating more than 82 million views on YouTube with 104 thousand likes putting it at the top spot of the 10 most watched ads for February.
2. OPPO F11 Pro Mobile: 48MP Dual Rear Camera with AI Ultra-Clear Engine
The all-new F11 Pro from OPPO features a 6.5-inch AMOLED display and is powered by the upcoming MediaTek Helio P80 processor. The smartphone has 6GB of RAM, 128GB of native storage and will run Android 9.0, Pie. But the main feature that this advertisement focuses on is its 48MP dual rear camera that has the ability to turn low light frames into picture-perfect memories. With more than 40 million views, this is the second most viewed advertisement for the month of February.
3. OPPO F11 Pro - Features, Specs | Product Overview
With the rise of OPPO F11 Pro Mobile, the company is not leaving any opportunity to showcase its new smartphone features. This particular advertisement shows us a glimpse of what we can expect in this next generation smartphone made for the young audience. With more than 39 million views, this is the third most viewed advertisement for the month of February.
4. Idea 4G - India ka LIVE Network Office (30)
Idea 4G started a fresh campaign focusing on live video streaming thanks to its fast-gaining popularity among youngsters in India. This advertisement is set in what looks like a government office where an employee is more interested in playing online games rather than attending to the long queue of people at his desk. With a pointed message showcasing how fast its live streaming is, the ad fulfils the brand's promise to be meaningful.
5. Depth Control - The Backdrop - Apple
This YouTube advertisement shows the process of taking a Portrait Mode image and subsequently adjusting the depth of field. Depth Control was introduced last year as part of the iOS 12 update on the iPhone XS and iPhone XR. The ad is directed by legendary Chinese film director and screenwriter Jia Zhangke. With more than 29.6 million views, this is the fifth most viewed advertisement for the month of February.
6. Now playing - #RanveerWithMi ft. #RedmiNote7
After the launch of Gully Boy, Ranveer Singh has become one of the most wanted actors in the world of advertising. With the hashtag #RanveerWithMi, Xiaomi launched him in a free-spirited web film that showcases the actor dancing his heart out. With more than 29.5 million views, this is the sixth most viewed advertisement for the month of February.
7. OPPO F11 Pro | Marvel Studios' Captain Marvel
The OPPO F11 Pro is equipped with a Panoramic screen which not only helps minimise the presence of bezels on the device but it also provides the ability to have a much larger screen size and a much more significant screen-to-body ratio. With an innovative rising camera and powered with VOOC 3.0 Super-Fast Charging the phone also comes with a 3D gradient glass finish body.
8. OPPO K1 Tech Specs and Offers | Experience Technology at Your Fingertips
The OPPO K1 is equipped with an In-Display Fingerprint sensor with a Waterdrop notch on a 6.4-inch screen and a screen-to-body ratio of 91 per cent. The phone also has a 16 MP + 2 MP AI-powered rear camera set up and a 25 MP AI-powered selfie camera. Within its core lies a Qualcomm Snapdragon 660 AIE for powerful processing and the phone is available in two colour options - Astral Blue and Piano Black.
9. Have you tried Google Lens on the POCO F1?
The POCO F1 by Xiaomi is powered by the Qualcomm Snapdragon 845 processor to provide users with lightning-fast performance whenever they need it. The phone boasts of advanced compatibility with Google Lens so that you can discover the unknown and explore the world in an entirely new way with just a click from your camera.
10. Kwality Walls Unicornetto - #PurpleCone
Kwality Walls Unicornetto brings us magic and fantasy in a single cone. It comes with a creamy berry dessert in a rich white Choco disk and the magic of praline sprinkles in the new and unique purple cone. At the tenth position, this advertisement generated more than 26 million views.
(The author is co-founder and CEO at Vidooly, a YouTube audience development and analytics firm.)