HomeLane appoints Balaji Chandran as Chief Product Officer

He will be based at HomeLane’s head office in Bangalore.

HomeLane, India’s most preferred home interior design company, today announced the appointment of Balaji Chandran as the company’s chief product officer (CPO), reporting to Srikanth Iyer, co-founder and CEO, HomeLane. He will be based at HomeLane’s head office in Bangalore.

In his role, Balaji will spearhead HomeLane’s product strategy formation as well as execution. His focus will be to drive a scalable product portfolio that will in turn result in business profitability and improved consumer engagement. He will be responsible for product design, innovation, development and management.

In welcoming Balaji Chandran to the company, Srikanth Iyer, co-founder and CEO, HomeLane said, "We are pleased to have Balaji join us as part of HomeLane’s leadership team. Product innovation and technology have been intrinsic pillars of our business so far. With Balaji’s vast experience in consumer technology products, I am confident that we will be scaling new heights and will continue to be industry leaders in enabling great customer experience while growing exponentially.”

Balaji was most recently at Flipkart, where he was the head of product for user engagement. His expertise extends from Start-ups to IT Services & Consulting as well as Business Product Management. During his 22-year career he has worked in various MNC’s including Microsoft, eBay, Amazon and Yahoo.

Commenting on the appointment, Balaji Chandran said, “HomeLane has revolutionized the way consumers connect and interact with the home interiors category. Their proprietary product SpaceCraft is a one-of-a-kind 3D visualization tool that enables customers to design their entire home virtually, sitting in any part of the world. HomeLane is uniquely poised to disrupt the industry further and change the way we design our homes today. With robust product and technology solutions, the company can further evolve to stay ahead of the curve, at the forefront of innovation. I am excited to join the team and look forward to being a part of this evolution.

(We received this information in a press release.)