afaqs! news bureau
Industry News

Noraa launches its campaign which seeks to break the societal norm of hiding pads

Biodegradable Sanitary Napkins: Nailen announced the launch of Noraa, 100% Organic and Biodegradable sanitary napkins and panty liners.

Hemender Singh Hoon, Co-Founder Noraa, on 100% organic and biodegradable sanitary napkins, “We’re going back to traditional and natural materials, in a way going back to the roots only to push forward.”

The concept of making a 100 per cent organic and biodegradable sanitary napkin came from the fact that the Menstrual Hygiene Alliance of India (MHAI) has approximated that out of 336 million menstruating women in India, 36 per cent use disposable sanitary napkins that total to 121 million women which implies that India has 12.3 billion disposable sanitary napkins to take care of every year, majority of which are not biodegradable/compostable and each pad takes about 700-800 years to decompose on an average.

Taking these numbers into consideration Noraa’s team, Hemender and Ayush, decided to give women a better choice, that is good for them and the environment as well. Don’t you always look for the best brands, best ingredients, best quality of beauty and daily essentials? Be it that 100% organic cotton shirt or that cruelty-free yummy nude lipstick, we look for the best. Why not go for a superior quality sanitary product that offers you only the good stuff? Certified organic, with superior absorption, pH maintenance, free of chemicals and plastics, hassle-free disposal, and superior quality all-natural ingredients made in an all-woman run production unit.

If you’re looking for safer, more responsible options then Noraa is worth the shot!

They will soon be launching their intimate wash and will eventually extend the line of organic and biodegradable feminine hygiene products. A conscious effort is being made to make their products vegan as well.

The campaign seeks to break the societal norm of hiding pads and getting men to fight the stigma surrounding periods.

We are collating an array of experiences of men from different social backgrounds, in their roles as fathers, brothers, husbands, boyfriends, and friends, buying a pad.We want to have a bigger conversation and show people that it is not just an issue women deal with but one that everybody deals with, whether directly or indirectly.We want you to speak up.

Uncover the issue.#GetHerAPad

Our Goal

Our purpose is to encourage men and women to start looking at menstruation with an open mind and to step out to buy pads for their daughters, sisters, wife, girlfriend, and friendsWe are questioning the age-old dictum of keeping something absolutely normal under wraps. Our goal is to start a conversation, to let it out and to have you take a stand.

Have news to share? Write to us