Sudipto Adhicary
Marketing Initiative

#TohChaleinKya has an all new answer now

The simple joy of taking your car out and going for a drive!

Imagine, you and your friend sitting outside and it starts to rain. You can either run inside for shelter or go out, explore the city, and enjoy the rains. What do you do?

Imagine again, you along with your group have just got off from a late night show and are in no mood to head back to your places. You want to take your car and roam around the city just for the simple pleasure of a late night drive. You all agree in unison to #TohChaleinKya

These unplanned trips and outings are not just going to and fro. They are moving away from the same old routine of our lives, bringing a shift in the regular schedule, and making some memorable moments.

And to all those times when #TohChaleinKya is the question, the new Alto 800 comes in as the answer.

10 passionate travellers, who broke the stagnant monotony, took their Alto 800 to every nook and corner of the city. Be it a popular food joint, or the bustling stadium, or simply a tranquil spot, these 10 story-tellers visited 10 different cities (Lucknow, Jaipur, Cochin, Hyderabad, Chandigarh, Mumbai, Kolkata, Pune, Delhi, and Bangalore) and told stories about these places with pictures. They shared their unique rendezvous with the little-known parts of the city on their social pages tagging Alto 800.

#TohChaleinKya has an all new answer now
#TohChaleinKya has an all new answer now

Other travel lovers in these cities also joined in the social campaign, by clicking unique pictures, sharing their anecdotes, and posting them online with the hashtag #TohChaleinKya. Many new places came up and even more were the stories. Social media was abuzz with photos of non-commercial places and anecdotes related with them. This contest ran from 15th to 24th June. But travel lovers continued to make their plans!

Whichever city you live, there are spots and places that you have not yet visited. And visiting an unexplored place is a joy forever. So pack your bags, for the road is set and your mobility partner, the new Alto 800 is waiting!

#TohChaleinKya?

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