Fashion brand All About You from Deepika Padukone showcases its collection in a unique way

Regular women share their definitions of fashion and beauty through the brand's latest campaign.

We all love to admire ourselves in front of the mirror. How our hair looks, how our skin feels, how that pimple has left its mark, how the new earrings fit or don't fit, and how all of it makes us feel about ourselves. We are not perfect. We all have some form of imperfections. And it is in these imperfections that we find the true beauty that is. For it is how we feel about ourselves is what makes us beautiful.

In its latest digital video campaign, fashion brand All About You from Deepika Padukone explores its collections through these imperfections. Unlike other campaigns where models show the collection, this video is a first-of-its-kind bringing together regular women and sharing their idea of being perfect and celebrating themselves.

The video shows women wearing the brand's outfits and expressing their definitions of fashion and what style means to them. For some fashion is about self-expression while for others it is the confidence with which one carries oneself. They believe that it is not the physical features that make women beautiful but the way she presents herself with all the asymmetry that does. It is not about what dress one is wearing but how one feels about it that makes it a style statement. It is about accepting and being oneself that makes them beautiful.

Maintaining its core brand proposition of loving oneself and celebrating oneself for who one is, this campaign was also executed on popular social media sites Facebook, Instagram, and Twitter. The brand beautifully showcased its collection while also asking women to share their imperfections that make them unique. Users commented on the posts with their take on fashion and what is their defining quality that makes them who they are using the hashtag #allaboutrealme. As of now, the campaign has a reach of over 1.3 million on Facebook, with over 313 thousand views, and more than 500 shares.

Brilliantly crafted and curated, this video captures the essence of fashion which is that everyone is unique in their own ways and it is the asymmetry that makes them different from one another. All of which comes from the core philosophy of loving oneself and celebrating oneself for who one is.