The all-new ad campaign of Dulux, says: Bring your dream colour to life!
Wondering which paint-colour to select for your walls? With so many different shades, it can be quite difficult to choose the best one. And, even if you select the colour, it's tough to imagine that colour on your wall. Besides offering a complete range of emulsions with textures, the world’s leading paint company, Dulux, is also an innovator of new products in the paint category. From visualization to turning into reality, Dulux understands the consumer's needs and provides solutions for almost every possible choice related to wall-painting.
The leading brand of exterior and interior painting solutions has recently launched another innovative product 'Dulux Colour Play Tester' with a new ad campaign running on digital platforms. The ad shows a family who wants to paint their walls, however, finds it difficult to imagine the colours on the wall. To break the wall of uncertainty Dulux shows the solution with the Dulux Visualizer App and then with the newly-launched product Dulux Colour Play Tester.
Dulux Visualizer App is a wonderful free app which helps you visualize your favourite shade in your living space with the help of augmented reality. In just a click you can see how the colour will look on your wall. That's not all! Taking a step ahead to help its consumers, Dulux shows another option to select the perfect colour for your walls using its new and innovative product called 'Dulux Colour Play Tester' which is a palm-sized mini roller. It is useful for the consumer to test the shade that he/she has selected post using the Dulux Visualizer App.
According to Parth Udia, Head of Marketing, Decorative Paints, AkzoNobel India, “We have truly responded to the consumer’s need in this segment. Dulux seeks to redefine the home-painting journey by providing greater ease to the consumers in color selection process and getting desired output on the walls. The fact that Color Play™ Tester is only available online was a conscious choice that we made to address the new-age digital consumer. This is going to be a revolutionary change in the Indian paint market where consumers have less knowledge about the category to make their own choices.”
Dulux Colour Play Tester is a handy tool which is first-of-its-kind paint sampler available for consumers in the Indian market. It allows you to test out a small section of your wall to see if your chosen colour complements the rest of your home.
Speaking on the occasion, David Teng, Cluster General Manager, Decorative Paints, South Asia mentioned “At AkzoNobel India, technology-led innovation is at the heart of our business and the new Dulux Colour Play™ Tester is yet another demonstration of our commitment towards providing consumers with solutions that make their lives easier and living spaces more inspiring. The idea behind such an innovation is to empower the new-age digital consumers in making the desired colour choices that complement their home and personality.”
Dulux Colour Play Tester has been launched to bring world-class painting-solutions to India. With the effort to provide end to end solutions related to wall-painting through the digital medium, Dulux Colour Play Tester can be easily ordered online exclusively from Amazon. You can collect your Dulux Colour Play Tester at your doorstep and start your home transformation as you dream.