COLORS premiere Shrimad Bhagwat Mahapuran - A saga blending mythology and philosophy

Remember the time when you were a kid and during summer vacations you would visit your grandma's house. And at night you and all your cousins would encircle her and she would then go on to recite stories from the hidden treasures of Vedas and Puranas, enriched with values and knowledge from our culture, which have remained relevant in today's time and age. Reviving these timeless stories once again for the television, COLORS recently premiered its new mythology series Shrimad Bhagwat Mahapuran. A saga with a distinct blend of mythology and philosophy, the show transcends the knowledge of the most profound spiritual literature Bhagwat Mahapuran – with Lord Krishna (Rajniesh Duggall) and Radha (Shiny Doshi) as sutradhars. This epic saga was premiered on June 2, 2019, and will air every Sunday at 11 am.

The stories showcased range from untangling the mystery behind whose head does Mahadev wear as the human skull ornament to comprehending why Lord Ram took Sita’s ‘Agni Pariksha’, Shrimad Bhagwat Mahapuran will unearth many fables. The collection will also have stories of Lord Krishna giving the famous doctrine of Bhagwat Mahapuran to Radha while answering her questions through tales with hidden meaning. With mythology and philosophy fused together, the narrative will also epitomize their eternal love. Talking about the prime cast, Lord Krishna is played by Rajniesh Duggall and Radha by the charming Shiny Doshi.

Speaking about the show, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV network, Viacom18, said, “Mythology is the bedrock of our culture. Stories with a mytho bent have always found a strong viewer affinity and the same has been proven time and again with various shows on television. COLORS has seen sturdy viewership on shows like Jai Shri Krishna, Karmphal Daata Shani and Mahaakali. With our latest offering Shrimad Bhagwat Mahapuran, the endeavour is to recreate the same influence and engagement with the audiences.”

She further added, “Shrimad Bhagwat Mahapuran is not only a beautifully shot show but we are attaining newer echelons of storytelling by making it immersive in its narration technique. By slotting it at Sunday 11AM we aim to reinvent the nostalgia of the olden days when families would come together to watch mythological shows on television.”

Speaking about the concept of the show, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, “With Shrimad Bhagwat Mahapuran, we wish to present our viewer's learnings from the Indian literature. This mythological series will not just appeal to the older audience but will also cater to our youth's inquisitiveness. The grandeur and the creative storytelling is bound to enlighten the viewers in an extremely entertaining way.”

Conceptualiser of the Shrimad Bhagwat Mahapuran,Rajkumar Dhoot, Member of Parliament, said, “Shrimad Bhagwat Mahapuran is a sacred doctrine that is the essence of human existence in the Hindu Mythology. It is the means of salvation from the evils of life. Through this epic saga, we aim to pass on the divine teachings from the Purans that address many unanswered questions. Even in today’s day and age, we come across situations where these teachings hold a strong relevance. Hence, this thought inspired us to bring forth Shrimad Bhagwat Mahapuran to millions through television.”

Speaking about the association, Sunil Jain, Chief Executive Officer, Kenstar, said,“We are delighted to team up with COLORS for Shrimad Bhagwat Mahapuran, a show that will narrate inspiring spiritual stories with Krishna and Radha at its helm. Television appeals to a large set of audiences and through this association, we wish to broaden our consumer base. The show strongly resonates with our brand purpose which is to touch the hearts of the customers through our varied range of products.”

Speaking about the concept, Nikhil Dwivedi, Co-founder and Producer, Saffron Broadcast & Media Ltd commented, “Shrimad Bhagwat Mahapuran weaves around fascinating stories from our purans, it has answers which for over centuries have remain unanswered. The knowledge and learnings this book holds will be brought alive through our series. The show will fascinate its viewers through VFX, sets, props and incredible storytelling. With this show, we are foraying into television and we wish to bring our cinematic expertise to make Shrimad Bhagwat Mahapuran a visual spectacle.”

On being a part of the show and playing Lord Krishna, RajnieshDuggall said, “Shrimad Bhagwat Mahapuran is drawn from the spiritual scriptures and will bring forth stories of great virtues and wisdom. As Lord Krishna, I will be seen narrating stories to Radha while elaborating various learnings from our mythology. I’ve been a believer of Lord Krishna ever since my childhood, hence this role is very close to my heart and without a doubt one of the most spectacular shows I have done on television and I am really looking forward to it. “

Shiny Doshi who will be seen as Radha, said, “My mother often told me stories from the Bhagwat Mahapuran and it gave me a lot of positivity. Shrimad Bhagwat Mahapuran will recreate the journey of Krishna on earth and how the supreme God teaches a way of life at every step to his disciple Radha. It’s an honor to be a part of a show which will enlighten the audience with many unheard stories and will bring alive the most beautiful saga from Hindu mythology.”

In addition to the series of drama and reality shows, Shrimad Bhagwat Mahapuran will mark as the entry of not just any other mythological shows but one which is congenial to every TG. By delivering to the needs of its mass viewership, COLORS has yet again made a successful move in distinguishing itself from the clutter. To conclude, one of the main strike-through is also the air-time. By reviving the Sunday time with a show suited for all, the channel is ready to take us all on a nostalgic journey, yet again.

Produced by Saffron Broadcast & Media Ltd, conceptualized by Rajkumar Dhoot, presented by Kenstar and powered by PriyaGold Biscuit, Zed Black Agarbatti, Ankur Salt, this epic saga premiered on June 2, 2019, and will air every Sunday at 11 am.