News Bureau, Marketing InteractivePublished: 7 Aug 2019, 4:05 AM
Marketing Initiative

To Mediacom’s K Srinivas Rao, the biggest leap is about learning everyday

Life is about taking a quantum leap to break the everyday routine and do something extraordinary. Be it work, relationships or family, people are always looking out for newer experiences that enrich their lives. However, breaking the wheel of your daily rut is usually not an easy task, as people are so caught up in their monotonous schedules that they forget to turn their “Why’s into Why nots”.

&flix, the English movie channel from ZEEL, urges people to leap out of the ordinary as it celebrates its first anniversary. &flix believes in #EverydayLeaps that allow you to break away from the monotony and do something new, everyday. The Hollywood movie channel with its massive library of movies showcases a world of unlimited possibilities enabling viewers to #LeapForth. The channel brings its viewers closer to horizon of new experiences, new journeys, hence inspiring them to break away from the regular and leap into something that they have never done.

Bringing the same experiences of unlimited possibilities, &flix caught up with industry stalwarts to know about their biggest leaps.

To Mediacom’s K Srinivas Rao, the biggest leap is about learning everyday
K Srinivas Rao

&flix spoke to K Srinivas Rao, National Director - Buying, Mediacom, to understand his idea of #EverydayLeaps, the possibilities and leaps that have been crucial in his journey till date. He also shares how he manages his work and what is his secret sauce to success in his daily life and overall career. He has over 25 years of experience in the media and advertising industry and has worked across big agencies and networks.

Your idea of #EverydayLeaps is...

#EverydayLeaps, for me is to try and keep learning every day.

To avoid getting stuck in the rut, your secret sauce to leaping forth into a world of unlimited possibilities is...

To keep yourself updated and to keep refreshing, one must ensure that the learning curve goes up every day!!

One superhero you relate to is...

I believe in Superheroes only in real life, and for me it is my Father. I can’t get enough of his hard work, dedication, passion, discipline and integrity (both towards his job and family in equal measure). There are the traits I believe in and keep working on to improve.

That one superpower that gets you going is...

I believe that the strongest thing in this world is a smile, and my smile, is my superpower!!

Your biggest leap in making the person that you are today is...

The biggest leap for me, was when I got the self-belief (the leap of faith) that I belong to this league and can do the job well, like any other successful professional.

For you, the possibilities that lie beyond what meets the eye are...

I have always dreamt of owning a small company in the service industry.