Marketing Initiative

Build and analyse integrated digital marketing strategies with IIM Lucknow's Digital Marketing: Applications and Analytics course

As per a survey by Global Industry Analysts, the Global Digital Advertising and Marketing Market to Reach $946.9 Billion by 2027.

Digital Marketing is the fastest growing career options in India, and digital marketing professionals are highly valued in all industries. In this competitive digital business world, organizations have to develop integrated digital marketing strategies to enhance customer engagement and also optimize their campaigns for higher return on investment.

Digital marketing is a strategic approach to building customer relationships through online channels. It involves creating, distributing and measuring the effectiveness of content across a variety of digital platforms such as websites, social media pages and mobile apps.

It helps organizations reach their target audience efficiently by providing them with relevant information and services through various devices at any point in time.

As per a survey by Global Industry Analysts, the Global Digital Advertising and Marketing Market to Reach $946.9 Billion by 2027.

A good understanding of how your digital marketing strategies will help you create content that attracts visitors and converts them into leads or customers who eventually become loyal customers after being satisfied with their experience at your business premises (or elsewhere).

IIM Lucknow and Emeritus have launched a course on Digital Marketing: Applications and Analytics that brings together practitioners and scholars of digital marketing to share their experiences with learners.

It will help professionals identify and develop effective metrics to evaluate and boost ROI, optimize campaigns, and enhance customer engagement through marketing analytics and robust integrated digital marketing strategies.

The programme is delivered by renowned IIM Lucknow faculty and Emeritus Industry Experts, and has been designed to provide a platform for professionals to engage, network and exchange ideas.

Why enrol in this IIM Lucknow programme? By signing up for this course, you will be able to:

  • Understand industry best practices and tools like Google Analytics, Google Keyword Planner, SEMRUSH, Hootsuite, etc. in the digital marketing ecosystem and contribute to company success

  • Evaluate digital marketing channels, develop channel strategy, and optimise resources through strategic decision making

  • Understand consumer behaviour and the marketing funnel to thrive in the era of digital marketing

  • Leverage consumer analytics to drive the performance of digital campaigns and enhance customer engagement

  • Understand essential digital marketing techniques for effective revenue-generating strategies

  • Build effective metrics to monitor and improve digital marketing activities for organic business growth

Here are some advantages of signing up for this programme:

  • Boost your career prospects in Digital Marketing with a certificate from IIM Lucknow: #6 B-School in India (NIRF, 2022).

  • Gain practical insights from high impact industry relevant capstone project.

  • Explore experiential learning experience through Live online and on campus immersions

  • Learn via real-world business applications & industry case studies.

  • Be eligible for lifelong IIM Lucknow Executive Alumni Status* and expand your professional network.

Enrol in this programme and take the next step towards a lucrative career in Digital Marketing or enhance your professional growth prospects. for more information, visit the programme page.

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