afaqs!, New Delhi
Marketing Initiative

Let's make #HarDilRoshan this Diwali, says vivo India in its new ad campaign

vivo’s new campaign for Diwali is a message for people to let the celebrations and happiness go beyond class, society, communities and even religion. The campaign is conceptualised by Autumn Grey.

vivo with an idea of capturing real emotions, decided to tell a story through a friendship that is still innocent and away from societal boundaries.

The campaign is conceptualized by Autumn Grey and showcases world from the eyes of two kids, Dhruv, a middle-class boy, and Aman, son of a laundry man. This story shows us how children have an innocent perspective not yet conditioned by society. Their bond faces the mirror of society on Diwali. Their friendship is a representation of relationships beyond societal boundaries.

This campaign is a reminder for us that only when inclusion becomes a key part of our celebration can we ensure #HarDilRoshan on Diwali.

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