afaqs! partner content
Marketing Initiative

Liberty Shoes unveils #ForeverSneakers to captivate Gen Z and Millennials

The #ForeverSneakers collection is Liberty's answer to the evolving tastes of young consumers. 

Liberty Shoes has launched its new 'Forever Sneakers' collection, aiming to cement its presence among Gen Z and Millennials. This initiative is not just about introducing a new line of shoes but is a deliberate effort to capture the hearts and minds of Gen Z and Millennials, who are known for their discerning taste and ever-evolving style preferences.

The #ForeverSneakers collection is Liberty's answer to the evolving tastes of young consumers. Designed to blend style with comfort, these sneakers cater to various occasions, from casual outings to laid-back office looks. Liberty, known for its quality and innovation, now seeks to rejuvenate its brand appeal by aligning with the preferences of a younger audience.

Central to this campaign is a series of cutting-edge CGI videos. These visually striking advertisements showcase the sleek design and superior quality of the sneakers, aiming to captivate a digitally-savvy audience that appreciates creativity and authenticity. This innovative approach not only highlights the product's aesthetic but also underscores Liberty's commitment to staying ahead in the competitive footwear market.

Adding a dynamic layer to the campaign, Liberty has partnered with popular social media influencers Awez Darbar, Sanam Johar, and Vartika Jha. These influencers, celebrated for their engaging dance content, bring a fresh and relatable face to the 'Forever Sneakers' collection, enhancing its appeal among young consumers.

Liberty's online store complements this campaign by offering a seamless shopping experience. The extensive range of sneakers, including sub-brands like Healers, Leap 7x, and AHA, is readily accessible, allowing customers to browse and purchase from the comfort of their homes. This convenience, coupled with the brand's emphasis on style and quality, positions Liberty as a go-to choice for modern, trend-conscious footwear.

Liberty Shoes' prominence in the industry is further underscored by its impressive manufacturing capabilities and extensive retail network. Currently, the company produces 50,000 pairs of footwear daily, solidifying its position as one of the leading manufacturers in India's leather footwear sector. This vast production scale is matched by a robust retail presence, with over 450 exclusive showrooms spread across the length and breadth of India.

Additionally, Liberty Shoes has successfully expanded its footprint beyond Indian borders. The brand boasts a presence in more than 25 countries worldwide, showcasing its ability to cater to a global audience while maintaining its commitment to quality and innovation.

By targeting Gen Z and Millennials, Liberty aims to increase its market share within this demographic. The 'Forever Sneakers' collection is poised to become a wardrobe staple, combining fashion-forward design with the brand's legacy of quality and innovation. Through this campaign, Liberty Shoes is not just launching a product but is also redefining its identity for the new-age consumer.

Have news to share? Write to us atnewsteam@afaqs.com