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Marketing Initiative

The Significance of Digital Marketing Tools for Consumer Brands and Importance of Upskilling for Career!

The arrival of digital marketing has changed the way brands interact with consumers. The future of businesses is digital, and the COVID-19 pandemic has shaped the market in a way that is set to bring in fortunes for the digital marketing industry through digitization.

"Indian advertising industry is expected to grow with CAGR of 11.59% to reach Rs. 70,343cr by 2022," suggests Dentsu in its Digital Report 2021.

It also suggests, "the digital marketing sector is witnessing a boom and is expected to grow at 27% in 2020 to cross the 17,000 crores mark. India's internet users are expected to grow to over 970 million users by 2025."

This presents an excellent opportunity for those running businesses and those aspiring to build a career in Digital Marketing.

The significance of having expertise in Digital Marketing tools can never be undermined as it helps to connect with, engage and retain customers online. Whether you are a novice or an expert, the constantly upgrading skills and tools in digital marketing such as SEO, SEM, SMM, etc., enable professionals to use technology to pursue their objectives and establish a better notion between the existing customers and potential users!

Importance of Digital Marketing tools for businesses:

Small in operational size and new to the market, business owners may look for a competitive edge. To establish a place in the market/industry, businesses need to figure out different ways to gain an edge over the competition.

Excellent marketing strategy and access to the best digital marketing tools can help a long way down the path. Be it simplifying the social media marketing efforts, project management, or locating freelancers, digital marketing tools help you get the competitive edge needed to achieve business objectives.

Digital marketing skills extend to encompass dissemination mediums like SMS, MMS, mobile apps, electronic/interactive signboards, television, radio, etc.

With an established significance of expertise in using digital marketing tools, an essential question for aspirants is, "How would you like to learn from the best in Digital Marketing?"

The best way to gain expertise in a wide variety of marketing tools through working on real-world projects and interacting with actual clients is: "A PG Program in Digital Marketing!"

Explore and Prepare for the Future with Imarticus Learning:

PG Program in Digital Marketing Prodegree by Imarticus Learning provides students with an opportunity to earn an industry-recognized certification through hands-on experience. The program's curriculum is best-suited both for recent graduates and alumni and professionals with industry experience.

The PG program in Digital Marketing from Imarticus Learning is the perfect way to gain expertise in Digital Marketing tools. With years of experience and training in digital learning, Imarticus Learning has supported aspirants to learn and explore opportunities in digital marketing with the best market leaders.

The program is designed to give students an extensive and detailed coverage of Digital Marketing concepts through live projects and instructor-led discussions. The collaborative approach of the programs focuses on capstone projects, job-ready skills, and guaranteed placements.

The curriculum helps you become a Digital Marketer practically with hands-on experience and deep dive into every facet of Digital Marketing, including Search, Social, Content, Performance, Email, Analytics, ORM, and media buying and planning.

If you doubt the benefits of the PG program in Digital Marketing, here are some discussed in brief:

● Gain the ability to analyze data and draw insights.

● Master expertise on tools like Google Analytics, Google Ads, Facebook Ads Managers, etc.

● Learn organization and project management skills.

● Develop knowledge and appreciation of automation.

● Develop advanced social media knowledge and learn analytics strategy to measure what campaigns drive traffic and orders.

Imarticus Learning believes in the fact that; tomorrow’s digital marketers are life-long learners. Keeping this in view, the PG Program for Digital Marketing is a one-shot solution for those looking for a quick boost of their skills to build a career in Digital

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