Karan GhoshPublished: 26 Sep 2019, 12:16 PM
Marketing Initiative

The wait is over, BIGG BOSS’ new season is all set to sizzle your TV sets!

The Indian television fraternity has been a home to several shows that have become a way of life with time. These shows have compelled viewers to delve into peals of laughter, cry over people they’ve never met, and feel at home with strangers across the screen. One such show that has established a deep connect with the Indian audience is Bigg Boss. The show became a household affair right from its first season and has become a heritage, one that is now looking forward to its new season.   

Stirring an intense buzz amidst its audience, the new season of Bigg Boss is all set to kick off with our favorite host – Salman Khan. With a fresh new feel and a star-studded line on contestants, this season BIGG BOSS promises to excite and entertain. While there is little that can be said about the popularity of the show, its uniqueness lies in the colorful formatting which changes each season. The new season, being no exception to the rule, is a sure-shot entertainment extravaganza that will be nothing short of a roller coaster ride.

Nina Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network Viacom18 expressed her excitement about the show saying, “Bigg Boss over the years has become a sentiment synonymous to entertainment rather than just a show. From setting a benchmark in disruptive and voyeuristic content to creating the best platform for brand visibility – Bigg Boss has instituted itself as a phenomenon. Staying true to our promise of providing differentiated entertainment, the new season of Bigg Boss will tread beyond the usual and speed up the proceedings by presenting the action of two seasons packed in one. To add to the curveball is our Host, Salman Khan whose association with Bigg Boss for the past 10 years has only added more sheen and charisma to the show. This season we welcome ‘vivo’ as our presenting sponsor, ‘Lays’ as a special partner while ‘Ching’s Chinese’, ‘PokerStars.in’, ‘BharatPe’ , ‘Whirlpool’ and ‘Helo’ as the associate sponsors.”

Talking about the alliance, Jerome Chen, CEO of vivo India, said, “At vivo, our focus is to always look for exciting ways to connect with audiences and create a meaningful experience for them. Bigg Boss is the undisputed king in the television reality space that provides dream opportunity for brands to reach out to their target audience in an innovative way. The tremendous reach of COLORS and unique content of the show offers a splendid opportunity to vivo to connect with the audience in the diverse, far-flung areas of the country. We are very excited about our partnership with COLORS for Bigg Boss, and this season will undoubtedly delight the audience with its entertaining content.”

With such a tight build-up around the concept of the show, spectators are eagerly looking forward to this season’s concept. Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 gave a brief account of what people can expect to see this season saying, “Bigg Boss is a property that is year-marked in everybody’s calendar, whether it’s the celebrities who want to participate, the partners who want to associate or the creative thinkers who want to innovate. Every season, we give a new meaning to unpredictability and make the content entertaining as well as cohesive to appeal to all. This season will pick up the pace from the minute the contestants enter inside drawing more traction and raking up multiple debates and discussions.”

Bigg Boss’ host, the man with the starlit swag, Salman Khan expressed how homely the show has become to him. He continued, “Bigg Boss to me is like a homecoming. Every year I look forward to another season, meeting newer people and experience a gamut of emotions that makes the show so real and believable. This season is inclined to be in fast-forward mode and I’m fully prepared to jump into the bandwagon. My best wishes to all the contestants who are about to take on this roller coaster ride.”

Here’s wishing the team of Bigg Boss a grand success for its upcoming season which will premier on the 29th of September on Colors at 9 pm, and will continue being aired from Monday to Friday, 9 pm onwards. Catch the latest news and updates @BiggBoss on Twitter, ColorsTv.BiggBoss on Facebook, @Colorstv on Instagram and anytime on VOOT.