afaqs!, Mumbai
Marketing Initiative

To Skoda’s Tarun Jha, the biggest leap is about pursuing something that others consider Impossible

Life is about taking a quantum leap to break the everyday routine and do something extraordinary. Be it work, relationships or family, people are always looking out for newer experiences that enrich their lives. However, breaking the wheel of your daily rut is usually not an easy task, as people are so caught up in their monotonous schedules that they forget to turn their “Why’s into Why nots”.

&flix, the English movie channel from ZEEL, urges people to leap out of the ordinary as it celebrates its first anniversary. &flix believes in #EverydayLeaps that allow you to break away from the monotony and do something new, every day. The Hollywood movie channel with its massive library of movies showcases a world of unlimited possibilities enabling viewers to #LeapForth. The channel brings its viewers closer to horizon of new experiences, new journeys, hence inspiring them to break away from the regular and leap into something that they have never done.

Bringing the same experiences of unlimited possibilities, &flix caught up with industry stalwarts to know about their biggest leaps.

&flix spoke to Tarun Jha, Head Marketing and Product, Skoda Auto India to understand his idea of #EverydayLeaps, the possibilities and leaps that have been crucial in his journey till date. He also mentions that the very basic human urge to prove someone wrong is the secret sauce that keeps everyone going.

Your idea of #EverydayLeaps is...

My idea of #EverydayLeaps is to keep pursuing something that others have given up on, as ‘impossible’. This challenge to self, helps take the # EverydayLeaps at work

To avoid getting stuck in the rut, your secret sauce to leaping forth into a world of unlimited possibilities is...

The secret sauce is the very basic human urge to prove someone wrong.

That one superpower that gets you going is...

My superpower is Patience.

Your biggest leap in making the person that you are today is...

My biggest leap was when I left a large and established agency set-up to join a small shaky brand. It was both a mistake and an opportunity.

For you, the possibilities that lie beyond what meets the eye are...

I would like to test my possibilities with something in the entertainment business, perhaps ;)