afaqs! news bureau

Social Wavelength wins Globus Retail Stores

The agency won the account following a multi-agency pitch.

Social Wavelength has bagged the social media duties of Globus, the fashion retail brand which is a part of the Rajan Raheja Group, following a multi-agency pitch.

Globus plans to leverage social media to amplify the brand and increase brand loyalty. It also intends to use social interactions to gain better insights into consumer behaviour and co-create products by using social networks, mobile apps and other social utilities.

Social Wavelength wins Globus Retail Stores

Social Wavelength has apresence in Mumbai, Delhi, Chennai and Bengaluru.

Globus, meanwhile, is present through 35 stores across 22 cities.