afaqs! news bureauPublished: 22 Oct 2013, 12:00 AM

Indigo Consulting reshuffles management team

Navin Balakrishnan takes over as NCD at Indigo Consulting, while Satwick Saxena is named AVP of digital strategy.

Digital agency Indigo Consulting has made some changes to its management team. Navin Balakrishnan, erstwhile creative director of the agency in Mumbai, has been promoted as national creative director, and will now oversee the agency's creative work across offices and practice areas.

Indigo Consulting reshuffles management team
Indigo Consulting reshuffles management team
Meanwhile, Satwick Saxena, formerly the business head of the agency's mobile marketing division Thmbstrk, will now be responsible for leading strategy and account management of both new business as well as existing key accounts.

Balakrishnan has been a part of Indigo since 2007 and has an overall experience of 15 years in web, interaction design and print advertising. Saxena has been part of Indigo Consulting since 2010 and has led and shaped Thmbstrk since its inception in 2011. He is a graduate in Electronics and Communication, with over seven years of experience spanning technology, media and digital marketing.

This move follows the agency's internal restructuring into four client groups, each headed by a leader and dedicated strategy, account management and creative teams.

Vikas Tandon, managing director, Indigo Consulting, says, "Navin has led and nurtured our creative team in Mumbai for the past six years. He has been directly responsible for some of our most outstanding projects for clients like HDFC Bank, Kolkata Knight Riders, Max Life Insurance and others. He has also led us to many awards during the years. In his new role, I am confident that his leadership and expertise will support us in our mission to build Indigo Consulting among the most creative digital agencies in the region."

Navin Balakrishnan, on his new role, states, "Indigo has played a pivotal role in cultivating and shaping my skills and I look forward to having a more active role in crafting the creative vision that will take us to the next level of digital greatness."

Saxena says, "After a highly rewarding three years of leading Thmbstrk, I look forward to the new role and the opportunity it presents to drive the overall digital strategy for Indigo's clients."

"Apart from Satwick's strong expertise in mobile marketing, he has a very good understanding of digital media as well as excellent client and project management capabilities. This combination will, I am confident, bring him a lot of success in growing Indigo's business and creating stronger client relationships," Tandon adds.

Indigo Consulting is part of the Publicis Groupe and aligned with the Leo Burnett Worldwide network. The agency has an impressive list of clients that includes Godrej Nature's Basket, ICICI Bank, Asian Paints, Axis Bank, HDFC Bank, Liberty Videocon General Insurance Limited, Max Life Insurance and Kalpataru Limited.