Times AdCenter will help advertisers buy inventory on the group's digital properties which together bring in about 50 million monthly unique visitors.
All of the group's digital inventory will be sold on the platform. As per reports, the company will continue to work with Google, though its audience targeting capabilities will remain exclusive to the users of this platform. It is a fully automated ad platform connecting various services.
Times Internet has been known for high impact innovations/messaging across several channels with personalised assistance. Times AdCenter lets a brand discover and reach precisely its intended audience. This works across mobile, native, web and video.
It brings together force multipliers like Audience Targeting, Rich Media Retargeting to add precision and ROI to the media spend. Audience Extension expands the reach of custom audiences beyond Times Internet, if desired. Such targeting is available via direct or programmatic direct sales channels.
Commenting on the launch, Satyan Gajwani, CEO, Times Internet, says, "Digital spends are growing rapidly and there needs to be a better solution and transparency for advertisers, agencies and brands to make most out of their digital spends. We have studied in detail the industry problem areas, which lead to the friction of buying, selling and delivery of digital inventory. We have evaluated global systems and solutions and came up with Times AdCenter to give value to our advertisers."
Times AdCenter's core platform is an in-house developed adstack that programmatically connects various external components including ad server, billing back end, data management platform and analytics. Times AdCenter allows media buyers the flexibility to reach out across platforms, formats and brands with utmost ease and transparency.