Sodhi replaces Nitesh Kripalani who quit the company in June this year.
Uday Sodhi, erstwhile CEO of HeadHonchos.com, has joined Multi Screen Media (Sony Entertainment) as executive vice president and head, digital business.
In his new role, Sodhi will head the digital business of Sony Entertainment Television and will be responsible for growing its digital properties, including online entertainment portals like www.SonyLiv.com and www.LivSports.in. The group's mobile apps and mobile games also come under his purview.
Sodhi, a post graduate in marketing from Narsee Monjee Institute of Management Studies (NMIMS), has around 20 years of work experience. Prior to HeadHonchos, he was CEO of Balaji Telefilms' new media business, where he was responsible for building the mobile VAS, mobile entertainment and internet business for Balaji Telefilms.
At Balaji, Sodhi was credited for the launch of Hoonur.com, a talent portal that enables people to audition online. Prior to that, he was senior VP of Interactive Services at Rediff.com, and before that he worked with Net4India and Bausch and Lomb India.