The agency will be in charge of the brand's launch on all major social networks as well as the creation of a strong digital presence.
KRDS India has won the social media mandate of Mumbai-based Radius Developers, a premium luxury real-estate developer, and an associate of the Wadhwa Group.
Quaiser Parvez, head of investments at Radius Developers, said, "Radius - the Wadhwa Group's latest independent venture into the real estate sector - brings a refreshingly new take on the real estate market. Team Radius is young and presents an exciting new vision that will revamp the Mumbai skyline like never before. We strongly believe in the potential of efficient social media marketing to instaure our brand's image. We think social media has the potential to instaure a new, closer, type of relationship with the consumer while offering him a unique brand journey."
The news of the new account win comes a few weeks after KRDS won the digital mandate of AOC India. According to Achal Deoda, business head at KRDS Mumbai, "We are thrilled to start our collaboration with the brainchild of real estate stalwart Sanjay Chhabria. It is an exciting challenge to launch Wadhwa Group's new luxury brand on social media and to lay the foundation for its future strong digital presence."