afaqs! news bureau

MagnonTBWA wins digital duties of

The agency won the account following a multi-agency pitch in Mumbai.

MagnonTBWA has bagged the digital duties of eCommerce venture,, a one-stop solution for all household products in India.

MagnonTBWA wins digital duties of
As the digital agency of record for the brand, MagnonTBWA will be responsible for managing the overall, digital marketing initiatives. The agency won the account following a multi-agency pitch in Mumbai.
MagnonTBWA wins digital duties of
"Having built engaging eCommerce experiences for brands in the past, we are extremely excited and confident of creating a winning e-brand by marrying technology with the right positioning and impactful messaging," says Vineet Bajpai, chief executive officer, TBWAGroup India, adding, "We look forward to augment value and enable growth for our new partner."

As competition rises within the Indian eCommerce industry, small to large e-retailers are fast moving to adopt innovative digital marketing strategies in order to attract a large share of the rapidly burgeoning online customer market.

On choosing MagnonTBWA as its digital partner, Hemant Kabra, director,, says, "We have embarked on an ambitious growth plan for the organisation. We want to scale up and thus identified MagnonTBWA as part of this larger exercise to scale up the business with new and innovative ways."

Abhipraya Kaviratna, associate vice president, marketing,, states, "We are happy to partner with a reputed agency like MagnonTBWA equipped with young and dynamic team. We look forward to a fruitful association and some great and innovative solutions from the agency to drive the business forward."

Backed by the Ram Ratna Group, is fast emerging as a popular choice amongst online Home Décor customers. Since commencing operations in September 2013, the platform has successfully established new standards of innovation in merchandising and supply chain infrastructure. catalogues more than 60,000 products manufactured by over 100+ merchants across India.