afaqs! news bureauPublished: 15 Jan 2015, 12:00 AM
Advertising

Famous Innovations wins Zivame.com's creative mandate

The agency will be responsible for lingerie e-commerce startup's ATL communication.

Zivame.com, a lingerie e-commerce start-up, has appointed Famous Innovations as its creative partner following a multi-agency pitch. The mandate includes complete ATL responsibilities, building on the brand's positioning of "Explore Yourself".

Famous Innovations wins Zivame.com's creative mandate
Famous Innovations wins Zivame.com's creative mandate
Raj Kamble, founder and CCO of Famous Innovations, comments, "Lingerie is a tricky category in India but also gives one the opportunity to really create breakthrough communication. It is exciting to work with a young and vibrant team, and we are looking forward to creating an emotional and compelling campaign."

Richa Kar, founder and CEO of Zivame.com, adds, "Famous Innovations stood out in the pitch because they managed to stay sincere to the brief while surprising us with refreshing creatives. The quality of ideas and the temperament of the team are ideal for a growing brand like Zivame."

Famous Innovations recently launched a campaign for the Bangalore-based Wildcraft account. Its other clients include Raymond, Mahindra, Lakme Salon, SABMiller, Titan Xylys, Piramal, Movies Now, Romedy Now, Pogo and BARC.