Razorfish appoints Anushree Ghosh as director, strategic planning

Ghosh was previously with FCB Ulka and brings to the table 15 years of experience.

Anushree Ghosh has joined Razorfish as director, strategic planning in its Mumbai office. Reporting to Charulata Ravi Kumar, CEO Razorfish, Ghosh will lead strategy across key businesses for Razorfish India.

Ghosh joins from FCB Ulka where she was the strategic head - digital. She brings with her 15 years of experience and has worked with agency networks like Law and Kenneth, JWT and SapientNitro. Ghosh has worked on a gamut of brands such as e-Bay, Nestle, Smirnoff, Lipton, Marks & Spencer, Lux, Magnum Ice Cream, Lifestyle, ITC, GSK Horlicks and MTV.

Says Ghosh, "I have admired Razorfish for long and have been closely following all their work in India and globally. The opportunity to drive business transformation for some of the most prestigious brands in India is a fantastic one, and I am really excited to be part of the same."

Razorfish India is a full-service agency with digital and technology at the core. Its practice areas include web development, technology and innovation, emerging media, social influence marketing, mobile, advertising and brand creative, search, digital in-store, and Omni channel commerce.

Adds Charulata Ravi Kumar, CEO Razorfish India, "We are constantly seeking highly curious people who have the energy and a razor-sharp mind to persistently look for lateral solutions for the clients we partner. Anushree's ability to quickly cut through the million possibilities to get to that one clear insight will be a big asset for us."