He moves in from Y&R Dubai.
Raghu Bhat, founder-director, Scarecrow Communications, comments, "I have followed his career closely since I first worked with him in McCann. He offers the perfect mix of world-class creativity, an instinctive understanding of the marketing problem, people skills and the hunger to do more."
Manish Bhatt, founder-director, Scarecrow Communications, adds, "We have five brands in Delhi. It's a decent base. Under Fraz and Anuj Mehtani, who heads account management in Delhi, we now have the people who can power Scarecrow Delhi to the next level."
Fraz started his career with Leo Burnett in 2002. From there, he moved on to McCann, Mumbai. Later in 2006, he shifted to Contract Delhi and worked on brands like Dominos, NIIT & Dabur.
Post that, he spent about five years as a creative director at JWT Delhi (up till January, 2013), where he worked on clients including Airtel DTH, Pepsi, Horlicks and Nokia.
His next stop was Y&R, Dubai, the fourth most creative agency in the world, as per the Gunn Report, 2014. There, he worked on Coke, Emaar Properties and Mashreq Bank, handling projects not just for the UAE, but often for the whole of MENA region, and sometimes, even for Europe and South East Asia.