afaqs! news bureauPublished: 7 Sep 2015, 12:00 AM

Zomato partners with Paytm

Paytm wallet is the first mobile wallet to be integrated into Zomato, allowing for a smooth in-app cashless payment experience.

On the heels of the recent announcement of partnerships with last-mile delivery players, Zomato has further enhanced its consumer offering by partnering with Paytm to make the online ordering experience smoother for its customers. One can now seamlessly pay for their online orders on Zomato using the Paytm wallet, in addition to the existing payment options of credit/debit cards, net banking, and cash on delivery.

Paytm wallet is the first mobile wallet to be integrated into Zomato and allows for a smooth in-app cashless payment experience. Consumers using the Paytm wallet to pay for meals ordered on the Zomato app or website will get an additional 10 per cent cash-back into their wallets. This offer is valid from September 4 to 6.

Zomato partners with Paytm
Tanmay Saksena, global business head, Zomato Order, says, "At Zomato, we look to create seamless and delightful customer experiences, and integrating Paytm wallet into our product is another step in that direction. Customers can now use Zomato to order online from a huge number of restaurants, and enjoy the convenience of making completely cashless payments."

Amit Lakhotia, vice president, Paytm, adds, "We are delighted to integrate Paytm wallet on Zomato. It's the leading food discovery and ordering platform in India, and has the largest consumer base in this space. This gives our 100 million Paytm wallet users another big destination where they can use their wallets to transact and pay. Food ordering is a prime use case for Paytm wallet users, and the association with Zomato will be great for our users. This is in sync with our mission of moving towards a cashless environment in India."

Recently, Zomato announced strategic investments in last-mile delivery players Grab and Pickingo, and a partnership with Delhivery.

Zomato has grown from a search and discovery portal into a horizontal platform offering various technology solutions for the restaurant industry. These include the launch of online ordering services, in-app cashless payments, and the soon-to-be-launched table reservation and point-of-sale systems.

Zomato is a restaurant search and discovery app which claims to provide information of over 1.4 million restaurants across 22 countries. Zomato's core content features include restaurant information such as scanned menus and photos. Users can rate and review restaurants, as well as create their own personal network of foodies for trusted recommendations.