afaqs! news bureauPublished: 21 Sep 2015, 12:00 AM
Digital appoints ITSA; to hit refresh

Kulzy, a data-driven networking platform for the ad-media-marketing fraternity, is set to launch a refreshed avatar. To this end, ITSA Brand Innovations has been brought on board.

Kulzy, a data-driven networking platform for the ad-media-marketing fraternity, has appointed ITSA Brand Innovations as its agency. The development comes on the back of numerous 'chemistry coffee meetings' with agencies and design companies. appoints ITSA; to hit refresh
For starters, ITSA has been tasked with building the UI/UX (user interface and user experience) of
. The agency will also work towards building brand Kulzy, in the days ahead. appoints ITSA; to hit refresh appoints ITSA; to hit refresh
Sandeep Vij, co-founder, Kulzy, says, "We were looking for an agency, that, apart from being competent, had a collaborative mindset. We had a series of informal discussions with the ITSA team on the challenge; the understanding and commitment the team demonstrated was enough to decide on our agency partner."

Emmanuel Upputuru, creative chairman, ITSA, a three-year-old agency, says, "We are delighted to get our hands on Kulzy, because it strengthens ITSA's unique offering to the Indian market - an agency for the digital age and not just a digital agency."

He goes on, "ITSA's work is up on Kulzy, so it's a bit surreal, and of course fantastic, to have Kulzy itself as one's work. I have been seeing Kulzy off and on but when Sandeep took me through the whole site, I was amazed at the potency of the data on Kulzy and the plans to leverage it. We now have the privilege to take it to the proverbial next level."

ITSA's clientele includes names such as HCL Technologies, HCL Avitas, HCL Infotech, American Express, Sony, Oxigen, Intuit and HomeBrain, among others.

For the record, helps ad-media-marketing folk construct a professional identity that enables them to 'get discovered'. Founded by Sandeep Vij and Sreekant Khandekar, Kulzy is funded by Seedfund, Bedrock Ventures and a number of senior professionals from the ad-media-marketing fraternity.

Read our detailed story on Kulzy here.