The company has sent this statement to the media, as a response to the flak the campaign has drawn on social media.
Pan Bahar’s recent ad campaign featuring Hollywood actor Pierce Brosnan has generated a wave of negative comments on social media. As netizens troll the ad and post graphically modified spoofs of the original creatives online, team Pan Bahar has issued a brief statement to the press, via email.
"As we support our country’s 'Make in India’ campaign, we are proud to have Mr. Brosnan on board and would like to thank him for lending his image for the short film of Pan Bahar and taking the brand to next level while making it classier with his elegance and style. There is rave on social media regarding the new (ad) however we believe there is lack of awareness about the product that Mr. Brosnan has done a short film for - a Pan Masala (Indian mouth freshener) which has Betelnut, Lime, Catechu, Cardamom seeds, Sandal wood oil, and Kewara in it and there is NO Tobacco No Nicotine content in this product. Also confirming there is no tobacco product under this brand name... attached (is) the certificate for the declaration of NO Tobacco, No Nicotine from the brand. We need to convey the same to media so that they are aware of the fact before publishing any negative comments."