This new India-specific spot combines product demo with emotion.
In a rural part of India, how would a five year old child react if he or she got separated from a family member that too in an outstation bound train? Probably cry and look out for help! But what if you can't remember the station's name where your house is located or where you live? Well once you get separated that too at such a young age, it isn't easy at all to reunite with your family is it?
Google Earth an app by Google that lets you view any part of the world including the place where your house is located on Earth, through high resolution graphics and satellite images, has come up with a new digital film based on a real life story Google Earth: Saroo's Search. The ad film was released by Google on its official YouTube channel on November 22.
As an adult, he decides to start searching for his family and does that through the help of Google Earth. After making a tireless effort of searching his family for three years on Google Earth, with the slightest memory that he has about the nearby places in the vicinity of his house, he ends up finding his house near Burhanpur railway station and reunites with his family after 25 long years!
We asked our digital expert if the ad will impress the audience to start using Google Earth and is it well executed?
Adding about the execution, he says, "I don't think this story could have been executed any better keeping the brand/product in mind. At first I was a bit confused, why is a person with an accent telling the story but that question was laid to rest quickly and eventually it worked out beautifully."