The account will be handled by the agency's Gurgaon office.
In a recent announcement, Isobar India, the global full-service digital agency from the Dentsu Aegis Network, has been appointed by FOX Networks Group India's channel brands, National Geographic and FOX Life, to handle their digital and social media mandates. The account will be handled by the agency's Gurgaon office.
Aparna Deshmukh, vice president, content and communications, FOX Networks Group, says in a press release,"We are committed to iconic storytelling and delivering experiences; both for National Geographic and FOX Life viewers. We look forward to partnering with Isobar and bringing the exciting world of television to our audiences on digital mediums. ''
Gopa Kumar, vice president, Isobar India, says in a press release, "We've had a fantastic start to 2017. We are delighted to partner with Fox Network Group in India. It is an interesting category and there is huge opportunity to create great brand narratives through digital for National Geographic and FOX Life. The team is looking forward to create amazing work with our newest client."