afaqs! news bureau

Emirates renews Havas Media's contract

The agency will manage Emirate's global media strategy, planning, social, traditional and digital investments.

Emirates, a Dubai based airline, today announced the renewal of its contract with Havas Media. Havas Media will continue to manage the global media strategy, planning, social, traditional and digital investments for Emirates across the airline's 150 worldwide destinations till 2020. The mandate includes the Indian market as well.

Emirates renews Havas Media's contract

Since winning the account in a multi agency pitch in 2014, Havas Media has led the consolidated media business for some of the airline's most high profile campaigns featuring Pele, Ronaldo and more recently, Jennifer Aniston.

Boutros Boutros, divisional senior vice-president, corporate communications, market and brand, Emirates Group says in a press note, "As our industry is driven by change and opportunity, it's essential we work with business partners who share our progressive mind-set. Emirates and Havas Media have similar cultures and what I call a 'change agent' mentality. I am excited to see what we can achieve as we continue to propel the Emirates brand into 2020."

Dominique Delport, global managing director, Havas Group, adds, "It's an honour for us to continue working with Emirates, without doubt the trail blazers for quality and service. Their unparalleled ambition is shared by every one of us and we will continue to drive their business forward both in our shared home of Dubai and across their 150+ destinations."

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