For this, the e-comm brand has collaborated with YouTube band Sanam. A quick look at the music video.
eBay India has recently launched a new digital campaign #NoWorldWithoutGirls. For this, the e-comm brand has collaborated with YouTube band Sanam. The band has made a video song that sends out a message on prohibition of sex determination kits.
eBay India and band Sanam, launched the music video on Thursday, July 20, 2017 across all digital platforms.
Talking about the campaign, Shivani Suri, director marketing, eBay India, says, "This is an initiative towards our content marketing through pop-culture, through today's youth icon that is band Sanam. We are trying to bring this key issue to the forefront. It's a big cause because today India still ranks the third lowest country in the world when it comes to sex ratio between female to men. Also, India has fourth highest female infanticide cases in the world. So given these stark realities while we are today propagating or talking about the one thing we don't have on our platform, the reason that we have picked it up is because it is an important cause."
In September 2016, eBay India had launched a TV campaign #ThingsDontJudge that talked about various situations where people are seen breaking away from prejudices that the society imposes on them.