afaqs! news bureau
Marketing

Google bets big on Indian languages, AdWords and AdSense now open for Bengali contents

The global search giant announces support for Bengali content creators and advertisers.

Building on its commitment to help publishers and advertisers to create relevant and engaging content for their audience, Google India, a wholly-owned subsidiary of Google LLC, announced support for Bengali for both Google AdWords and Google AdSense.

According to the press release shared by Google, content creators who have websites and blogs in Bengali can now easily monetise their content and attract advertisers from across the globe.

Google bets big on Indian languages, AdWords and AdSense now open for Bengali contents
Shalini Girish

India has 234 million Indian language users who are online (compared to 175 million English web users). It is expected another 300 million Indian language users will come online in the next four years. Bengali being the sixth most spoken language around the world, publishers and advertisers can now reach a large audience globally and target them with Bengali-language search and display ads.

Speaking about the initiative, Shalini Girish, director - Google Marketing Solutions, Google India, says, "With the availability of Hindi, and today’s launch of Bengali language capabilities, we are working hard to ensure that digital advertising is keeping up with the needs of an evolving internet audience. Over the coming months, we will share more about our efforts to further build on this."