Rahul Mishra joins Shemaroo Entertainment as GM Marketing

In a recent announcement, Shemaroo Entertainment has appointed Rahul Mishra as general manager, marketing. Mishra will be reporting to the company's director, Hiren Gada and his role has been specially created to spearhead the brand in its current transitional phase.

Rahul MishraMishra comes with vast experience of over 14 years where he demonstrated strong leadership in helping brands excel in the media and entertainment sector. Prior to Shemaroo, Mishra had a successful stint with BBC Global News where he was the marketing manager, APAC, for eight years and has also worked with IndiaCast (a viacom18 and TV18 venture), and a start-up digital film studio, CinePlay. Mishra is an alumnus of INSEAD & IMI and is an expert in marketing management, channel launches, digital strategy, and partnerships.

Commenting on the appointment, Gada says in a press release, "At Shemaroo we take pride in our people and consider them our biggest asset. We are pleased to welcome Rahul on board at this exciting juncture where we are gearing up for innovative opportunities. We look forward to the positive impact of his leadership, dynamism and proven abilities in scaling our brand in the industry."

Commenting on his new role, Mishra says in a press release, "Shemaroo is an iconic 55-year-old brand and I am extremely delighted to join the family. I am looking forward to working with the teams and leading the journey of making Shemaroo the most preferred brand in the media and entertainment space, not only in India but also globally.'