Srinivasan will be responsible for heading marketing, branding, internal and external communications and go to market strategies for all Vyoma Media's product Innovations.
Vyoma Media, a digital outdoor solutions company, has appointed Rohan Srinivasan as chief marketing and communications officer. He will oversee the company's overall brand and marketing strategies in addition to internal and external stakeholder communications.
Speaking about his new role, Srinivasan, says, “I am delighted to take on the role of a custodian of Vyoma Media's overall narrative and communications efforts, and to join its growing and ambitious team. We are well poised to take the market by storm especially as we foray into new transit verticals. We already engage with 4 million consumers daily across our locations and with our aggressive plans we will be reaching out to a huge majority of all consumers on the go across the country.”
Srinivasan brings with him 17 years of experience in the communication and public relations industry across the United Kingdom and India. In previous roles, he has worked both in-house and on the agency side. He was responsible for setting up the Indian operations of London-based independent PR agency, Eulogy PR and has also worked as a press officer at the Indian High Commission in London. Srinivasan also ventured down the entrepreneurial route with Rubric Communications and was South Head at Madison Public Relations.
Commenting on the appointment, Shriranga Sudhakara, MD and founder, Vyoma Media, says in a company statement, “We are thrilled to welcome (Rohan) Srinivasan to the team. His insights and experience of working with both global and domestic brands will be extremely valuable in driving our company's overall business development and vision. He has a proven track record of building long-standing relationships with business partners, scaling up businesses from scratch and charting out impactful and highly visible media strategies.”