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Marketing

Management rejig at KWAN Entertainment

Co-founders Indranil Das Blah and Vijay Subramaniam are now the company's co-chief executive officers.

Management rejig at KWAN Entertainment
Partners L-R- Vijay Subhramaniam, Founding Partner and Co-CEO , Indranil Das Blah, Founding Partner and Co-CEO, Anirban Das Blah, Founder and Dhruv Chitgopekar, Founding Partner

KWAN Entertainment has announced the appointment of its founding partners Indranil Das Blah and Vijay Subramaniam as its co-chief executive officers. Launched in 2009, KWAN Entertainment is an Indian entertainment marketplace connecting investors, brands and artists.

In the new role, Indranil and Subramaniam will manage the day-to-day operations and the agency business at KWAN. The move is aimed at leveraging their combined extensive experience in the fields of entertainment, media, sports, and music to drive the company to the next level of its growth.

Anirban Das Blah, founder, KWAN Entertainment, says in a press note, “Having helmed KWAN for almost a decade now, I feel the time is right for me to hand over the reins of its day-to-day operations to Indranil and Vijay. They’re both extremely talented individuals who’ve been associated with KWAN from day one, and have proved their business management acumen time and again by driving exponential growth for their respective verticals. With them spearheading KWAN’s business operations as co-chief executive officers, I have no doubt that the firm will continue to grow at a rapid pace, evolving and expanding in sync with the rapidly-changing entertainment and media ecosystem of the country.”

Having started out as an assistant manager, sales and marketing at sports marketing firm TSM in 2002, Indranil joined tennis ace Mahesh Bhupathi’s Globosport as the head of its Delhi office in 2004 and worked closely with him on all sports-related initiatives for Globosport. By 2008, he had risen to the rank of head of sales and sports at Globosport and, by 2015, he was involved in multiple Indian sporting events.

Indranil adds, “This is a big moment for me, personally and professionally. The KWAN family is extremely close to my heart and has been a big part of my professional endeavours over a large part of my career. I am eager to take on this new role and the responsibility that it brings, and uphold the faith that the team at KWAN has bestowed upon me.”

A mechanical engineer by education, Subramaniam joined Globosport as an intern and swiftly rose up the ranks to head the company’s business in South India. As a co-founder and partner at KWAN, Subramaniam has been responsible for running various business verticals such as brand sales, live entertainment, television, music, and content.

Subramaniam says, “For me, the KWAN journey has been nothing short of a dream fulfilled. I feel honoured and privileged to be able to continue the good work that we have achieved as a team over the years. I am confident that, with Anirban guiding the company’s strategic vision, Indranil and I will add more milestones to KWAN’s ongoing success story by leading the company into the next phase of its growth.”

KWAN works across multiple domains such as celebrity management, live entertainment, sports, TV, licensing, movie packaging, music, and regional cinema, and has also invested in and run various media-related businesses. KWAN is currently associated with several Indian celebrities such as Ranbir Kapoor, Deepika Padukone, Hrithik Roshan, Sonam Kapoor, Tiger Shroff, Jacqueline Fernandez, Sania Mirza, Rana Dagubatti, Mahesh Babu, Pritam, Shraddha Kapoor, and Sushant Singh Rajput, to name a few.