afaqs! news bureauPublished: 21 May 2018, 12:00 AM
Digital

Chatterbox launches marketing platform Chtrbox.com

Chtrbox.com will offer complete end-to-end solutions that make influencer marketing more automated, intelligent, and cost effective for brands and agencies.

Chatterbox, an influencer marketing company, has unveiled its latest technology-backed solution with Chtrbox.com. With advanced ML (machine learning), smart-data driven influencer-search, proprietary matching algorithms, gamified mission modules, real-time performance tracking and more, Chtrbox.com now offers complete end-to-end solutions that make influencer marketing more automated, intelligent, and cost effective for brands and agencies.

Chatterbox launches marketing platform Chtrbox.com
Pranay Swarup

Speaking on the launch, Pranay Swarup, co-founder and CEO – Chatterbox, says in a press statement, “While brands leverage the human intelligence and authentic chatter of social media influencers, Chtrbox.com leverages artificial intelligence at its very best to ensure brands find the right influencers first. With the rise of social media content consumption in India, Chtrbox.com's access to 150,000+ influencers with a cumulative followership of 3.5 billion is all set to further elevate the emerging industry.”

Akhil Mordia, CTO at Chatterbox, adds, “Chtrbox.com’s engine has analysed more than 24 million content pieces by top and emerging influencers, across categories and geographies. For each content piece, our proprietary technology allocates a unique score basis its context and performance, generating every influencer's Social Media Value. This helps identify the relevant influencers with the best RoI.”