afaqs! news bureauPublished: 23 May 2018, 12:00 AM
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10 Indians part of Cannes 2018 jury

Brijesh Jacob (DDB Mudra Group), Prateek Bharadwaj (McCann Worldgroup India), Senthil Kumar (JWT), Rajni Menon (Carat), Pallavi Chakravarti (Taproot Dentsu) are among Indian jurors.

10 Indians part of Cannes 2018 jury

In a recent development, Cannes Lions, the international festival of creativity, has announced the 413 jury members chosen to award and celebrate the best creative work from around the world.

This year’s juries are composed of individuals from 50 countries, including for the first time representatives from Georgia, Nigeria, Kenya and Sri Lanka. Continuing the drive for a more diverse mix within the jury room, this year includes 46 per cent female jury members, as well as a wide mix of creative agencies, brands, media owners and production companies.

In this year's festival, out of 413 jury members, 10 Indians are a part of the list.

Brijesh Jacob, chief creative technologist, DDBMudra Group, India would be judging 'Brand Experience & Activation Lions' category.

Lulu Raghavan, managing director, Landor, India would be judging 'Design Lions' category.

Prateek Bhardwaj, national creative director, McCann Worldgroup, India would be judging 'Direct Lions' category.

Senthil Kumar, chief creative officer, J. Walter Thompson, India would be judging 'Film Lions' category.

Rajni Menon, CEO, Carat, India would be judging 'Media Lions' category.

Pallavi Chakravarti, executive creative director, Taproot Dentsu, India would be judging 'Outdoor Lions' category.

Lyndon Louis, senior creative director, Havas Live Sorento, India would be judging 'Pharma Lions' category.

Darshan Gandhi , head of design, Godrej Consumer Products, India would be judging 'Product Design Lions' category.

Ishteyaque Amjad, public affairs and communications, Coca-Cola, India and South West Asia would be judging 'PR Lions' category.

Valerie Pinto, CEO, Weber Shandwick, India would be judging 'PR Lions' category.

Jose Papa, managing director of Cannes Lions, says in a press release,“The job of the Cannes Lions jury is to act as the custodians of creativity and celebrate work that demonstrates the value of creativity in all its forms. We are committed to ensuring that our juries include a diverse range of people from across the branded communications ecosystem.”

Last year the festival announced new Lions with the introduction of a new awards architecture to better reflect and support the fast-moving creative industries. These Lions include Creative eCommerce Lions, Brand Experience & Activation Lions, Social & influencer Lions, Sustainable Development Goals Lions and the Industry Craft Lions. An overall reduction in the number of categories within individual Lions refined the focus, while new categories were introduced to reflect how creative companies are operating.

Terry Savage, chairman, Cannes Lions, says in a press release, “Cannes Lions is now in its 65th year and in that time the industry, and the organisations operating within it, has changed dramatically. These new specialised Lions require a broader range of skills and experience which will ultimately help expand our perspective of creative excellence. The Lions are constantly evolving, just as the industry is, and our jury members are fundamental to ensuring that we keep creativity at the core of what we do.”

The 2018 Cannes Lions Awards will be presented at ceremonies taking place each evening throughout the Festival from the 18-22 June.