The company has announced 'India Khush Hua' as its new tagline.
Shemaroo Entertainment has unveiled itself in an all-new avatar after over five decades. The new brand identity comes complete with a revamped brand logo and tagline - India Khush Hua.
The integrated content house roped in creative agency Ogilvy India to chart out its new brand identity, earlier this year.
Hiren Gada, CEO, Shemaroo Entertainment, says, "Shemaroo is proud to be truly Indian. We Indians love our masala as much as we love our masala content. And with over five decades of doing what we do best, we've come to understand what India really wants when it comes to being entertained. It is a momentous occasion for us as we re-introduce our brand with a fresh and disruptive format which will appeal to Indian audiences across the world."
Gada further adds, "Earlier this year we announced that we have embarked on a transformation journey and set out to achieve 5X growth in 5 years. This new identity clearly reflects our ambition, passion and commitment to the goal. We are now gearing up for consumer-facing business opportunities which will help fuel this ambition".
Kunal Jeswani, CEO, Ogilvy India, says, "It has been a fantastic journey working with Shemaroo to bring their rich and colourful legacy alive through a new brand identity. The new identity is dynamic and future-facing. Both the new logo and tagline are representative of what the brand has always been intrinsically known for - entertainment and joy. We hope this entertainment powerhouse, in its new avatar, will continue to win the hearts of its audiences - young and old alike."
The new identity will be unveiled across all Shemaroo assets including the digital medium where the brand garners over 600 million views a month. A phased campaign to target consumer and trade touchpoints will be rolled out soon.