afaqs! news bureauPublished: 16 Sep 2018, 9:27 AM
Digital

Xenium Digital is agency on record for RBI’s augmented reality initiative

The win is a result of a multi-agency pitch.

Xenium Digital, an experiential marketing agency providing technological solutions has recently won the account of India’s central bank institution, Reserve Bank of India, through a multi-agency pitch.

Xenium Digital is agency on record for RBI’s augmented reality initiative
Parveez Nasyam

The project being an augmented reality-based setup for an upcoming RBI Museum at Kolkata focusses on imparting knowledge and spreading awareness.

Commenting on the account win, Parveez Nasyam, CEO & managing director, Xenium Digital says, “We are indeed, excited to partner with RBI on this project. We are glad that RBI acknowledged the vision we have for their brand over our competitors, which is to enhance the user experience through immersive solutions and engaging content. We are looking forward to this collaboration to be a game changer for our client and have a positive connect with the people engaging with this set up".