We wonder who stands to gain more - the brands or the movie makers!
The tagline 'Apna Time Aayega' from Ranveer Singh and Alia Bhatt-starrer 'Gully Boy' has taken the internet by storm and how! An array of brands(from FMCG to BFSI) are creating trailer spoofs, funny pages in an attempt to build a connect with their TG. We can't think of any other movie creating this much of buzz in the recent past.
Directed by Zoya Akhtar, 'Gully Boy' is inspired by the lives of Mumbai street rappers Vivian Fernandes aka Divine and Naved Shaikh aka Naezy.
Here's a look at how the brands are riding the buzz around the movie:
Not only brands, even teams handling social media accounts of Mumbai and Nagpur Police are seen riding the wave on Twitter.