Deepashree BanerjeePublished: 18 Feb 2019, 6:00 AM
Digital

Brands rap, Gully Boy style...

We wonder who stands to gain more - the brands or the movie makers!

The tagline 'Apna Time Aayega' from Ranveer Singh and Alia Bhatt-starrer 'Gully Boy' has taken the internet by storm and how! An array of brands(from FMCG to BFSI) are creating trailer spoofs, funny pages in an attempt to build a connect with their TG. We can't think of any other movie creating this much of buzz in the recent past.

Directed by Zoya Akhtar, 'Gully Boy' is inspired by the lives of Mumbai street rappers Vivian Fernandes aka Divine and Naved Shaikh aka Naezy.

Here's a look at how the brands are riding the buzz around the movie:

Not only brands, even teams handling social media accounts of Mumbai and Nagpur Police are seen riding the wave on Twitter.

Brands rap, Gully Boy style...
Homegrown instant messaging app Hike ties up with Gully Boy as Exclusive Messaging Partner
Brands rap, Gully Boy style...
Ride sharing platform Ola has collaborated with Excel Entertainment and Tiger Baby - the makers of upcoming film Gully Boy to encourage aspiring rappers
Brands rap, Gully Boy style...
Apni Hatchback - Tata Tiago Official Video
Brands rap, Gully Boy style...
Excel Movies, the makers of Feb 14th's hotly anticipated musical drama Gully Boy have teamed up with camera company Snapchat so you can personally take the film's starring role, via AR

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